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Why investing in brand strategy before marketing tactics is critical to early stage growth.
The shift from building brands to building customer relationships.
How to target higher value customers.
How barriers to entry influence competitive advantage.
Lost in translation at the intersection of brand strategy and creative messaging.
Four Levels of Small Business Success.
Authenticity matters more than marketing shinola.
Innovation: Is there anything new under the sun?
Who is the hero in your brand's story?
Product packaging is the main event in the shopper experience.
Strong brands walk before they talk.
Part II: Changing Customer Perceptions About Your Brand.
